Hi, I’m OJ

I'm a Strategic Design Consultant, dedicated to helping businesses transform ideas into reality, guiding them from conception to market entry.

My approach involves a unique blend of entrepreneurial spirit, data-driven insights, and human-centred design principles. I create experiences that resonate and work.

What I Do

Crafting Experiences with Empathy

I don't just translate ideas into products or services, I help bring them to life. I go beyond surface-level desires, using deep research and user empathy to uncover hidden needs and translate them into experiences that not only resonate emotionally but also drive measurable business value. Think increased customer satisfaction, brand loyalty and market share.

Design Thinking for a Bigger Impact

First and foremost, I'm a problem solver and my design thinking approach isn't just about user-centricity; it's about identifying and solving business challenges concurrently. I optimise processes, workflows and productivity to ensure products + services are user-friendly and are aligned with your overall business goals. This hands-on approach crafts products + services that are destined for success, not just development.

Real Brand Strategy = Real Results

I help transform brands into strategic assets. By aligning brand identity, product offerings and strategy, I unlock a brand's full potential, driving increased impact and market traction.

This way, design transcends visual appeal, becoming a powerful foundation and strategic asset for sustainable business growth.

Business Design and Strategy

As a business designer, I view design as a strategic tool for problem-solving and value creation. At Lots Co, I spearheaded the development of a user-friendly digital platform that streamlined consultant workflows, boosting profitability by 25%, reducing project delays by 20% and saving 15% in internal costs. This demonstrates how user-centered design, coupled with a deep understanding of business needs, can deliver tangible results.

Innovation and Efficiency

I don't just design solutions; I design them for scalability and efficiency. By applying design thinking principles to optimise processes and workflows, I've delivered results that lighten the load. For example with my work at Common Ground Studio, I identified repetitive tasks hindering consultant productivity. Through user research and process mapping, I designed and implemented automated workflows that streamlined data entry, report generation and communication, reducing consultant workload by 25%.

Contact

Testimonials

  • OJ delivers. Every. Time. I’ve engaged OJ in several strategy, branding and market positioning projects over the last decade and the results and quality of outcomes are second to none. He gives more than his mind to his work, he gives his heart too. He’s one of the most likeable, thorough, thoughtful and passionate people you will work with. Technically he is exceptional, but it’s his approach that enables him to effortlessly engage with stakeholders and counterparts to ensure success. He’s a very well-rounded leader and he’s one that I would recommend highly.

    Mark Reddy — Global Director: Spend & Governance @ Advanced

  • Having worked with OJ over the last couple of years on a high-level design and planning project, I found him to be inciteful, thoughtful, and able to connect the dots that created the tangible interfaces between stakeholders, realising new opportunities and applications for the IP in question. OJ’s enthusiasm and likeable nature make him a pleasure to work with and I highly recommend him as a great fit for any future endeavours.

    Bernard Farrington —General Manager @ Oculus Architectural Engineering

  • OJ is very big thinker and can make complex concepts become simple and easy to understand, which is fantastic skill when trying to commercialize new to market products and services. OJ also has true leadership experience and skills.

    Ammon Acarapi — Director @ Loan Market Development Finance

  • OJ is an exceptional communicator who excels when considering and contributing to high-level concepts. He takes the time to understand required outcomes via intelligent conversations which enables him to move from high-level concepts to workable chunks rather seamlessly without losing sight of the real-world application. OJ is always on time and on point.

    Steve McMenemy — Director @ Strategic Mortgages

  • I had the incredible experience of working with OJ on Seth Godin's leadership development program, the altMBA. OJ is one of those remarkable humans who brings his *full* self to everything he does. It goes beyond his obvious "hard" skills, he is a brilliant "people person". He listened, he empathised, he supported, he laughed, he cried and he brought others together effortlessly. Whatever you are considering OJ for, I can recommend him fully :)

    Conor McCarthy — AI x Business, Founder, Mentor, Coach

  • I had the pleasure of working closely with OJ, and I can confidently say that he is a true maximiser in every sense. OJ not only pushes concepts to their limits but also excels in bringing them to fruition with an unparalleled level of execution. The standard of his work consistently reaches new heights, a testament to his high bar for excellence in everything he undertakes. OJ's ability to lead a team is remarkable, inspiring everyone around him to deliver their best. His dedication to achieving excellence is truly commendable, making him an invaluable asset to any project or organisation. I wholeheartedly recommend OJ for any future opportunities; his expertise, work ethic, and leadership qualities make him an outstanding collaborator in any professional setting.

    Clare Treston — Creator, Co-Founder, Marketer, Values Guru